Optimizing your Google My Business (GMB) profile is crucial for attracting active traffic to your business. First, ensure that all your business information, including your hours, address, and phone number, are up-to-date and accurate. Use high-quality images and videos that showcase your products, services, and location. Add relevant keywords to your business description to make it easier for potential customers to find you. Respond promptly and professionally to customer reviews, both positive and negative, to show that you value their feedback. Finally, regularly post updates and offers to keep your profile fresh and engaging for both current and potential customers. By optimizing your GMB profile, you can increase your visibility, attract more customers, and grow your business.